There were easily 3 dozen articles or links to marketing articles/blogs in my in-box today. After sifting through in order to focus specifically on media, and more specifically on television I was able to cull it down to about 10. Topics included media creativity, buyer discount expectations for the upfront, and Turner's reorganization. Worthy issues indeed. But how critical?
The success of our medium hinges on the adaptation of a modern currency. Now. I finally got to a MediaPost article about the 4A's panel on a proposed spot television currency shift from CPP to CPM.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101768
At the end of the day, literally, the two agency honchos couldn't agree. My point is that almost everything else is a distraction. It's the banking system. The currency. Get it?
Comments