I just picked up Jeff Jarvis' book What Would Google Do? It's less about the inner workings of Google than using the company as a metaphor. According to Jarvis, Yahoo and AOL are old media companies. They are web companies for sure but they act like old media. If-you-build-it-they-will-come as opposed to "the internet is a better, cheaper way to engage with my customers.
It got me thinking: how old is old? Millions of media dollars were spent today in an effort to reach Adults 18-49. We always knew that most 18 year olds don't consume like 49 year olds but heck, Nielsen convinced us it was close enough. How in the world is this still happening today?
How old are you?
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